Competing for a top spot in a marketplace like India where survival of the fittest is the law – companies need to come out with various evolving innovative strategies to capture a place in the market. While many companies are looking to China as the next growth market for online marketing, Google CEO, Eric Schmidt, predicts India will be the country to watch as it will become the largest and fastest growing internet market.
The process of Internet marketing itself is vital in today's business society in order to not jus keep up with, but be ahead of all others, they must undertake this new media avenue which has overtaken Indian markets.
Internet online marketing in India have helped multitude of website owners to boost traffic, gain higher rankings and increase ROI. There are many strategies to successfully market your product online if you have a well-researched plan based on your specified target market in India. Examples include link building which is one of the most popular services that helps increasing the web traffic towards your website and enhances rankings in Google. Linking marketing strategy is a type of “relationship marketing” where your site is listed on other complimentary sites linking it to them which cater to more traffic and higher perceived popularity. It requires a perfect link building campaign which gets good results when undergone the professional way. Search engines are another advantage that can be made full use of. Internet promotion can be done in various other ways such as paid advertising; this is where advertisement banners are paid to be put up on certain websites. Where a viral marketing strategy is designed, it that encourages others to carry your marketing message preferably by their own network relationship similar as to how a virus would work.
Website designing is an art and the design of your website marks your first impression on its visitors, thus the features of the site must be clear to the average Indian consumer. Many people use search engines to get what they need or what they are looking for therefore an indexed website will help promoting it. Networking helps growth of business, and is initially done amongst new groups and would help build a base around similar sites in India in order to be successful. Getting media attention is vital step in site promotion thus public relations are also an important aspect to consider. While you get media attention and press coverage, you will definitely experience quality traffic. With India still using traditional media as a major advertising, in order to promote your side it may be important to consider placing promotional material on traditional media to reach your target market.
Internet marketing helps you explore new market segments and generate leads you may have not considered. It is also much more cost-effective than maintaining a regular sales force. With Internet based product promotion, your links start come up on more web sites, also having many other options flash banners and contests which are new to the Indian online market. Bulk emailing, video, sound, and better accessibility are some of the other strategies that could be used in order to promote innovatively.
All in all a successful Internet marketing campaign will improve your search engine rankings, bring targeted 'qualified' visitors to your site and convert more of your visitors to customers.
16.9.07
Innovative Marketing strategies in India: PCC marketing and joint ventures as innovative entry-strategies into the Indian market
India is a country that is rapidly undergoing changes as there have been transformations in the national economy as well as the marketplace. A reason for this change in the Indian market scenario is due to technological advancements and the competitiveness of the industry is not only within India but the within the global marketplace The internet has transformed the business scenario ensuring that anybody can make money online therefore a good internet marketing strategy is the key to a successful online business. Marketing through the Internet has enlivened the competitive scenario in the Indian market further as E-commerce has enabled services previously unimaginable, for, B2C and B2B are proving to be powerful tools. One of these innovative stratagies that have recently come into play in the Indian internet marketing scene is PPC (Pay per click) marketing.
PCC is advertising model which has taken the world by storm – it is used on search engines, advertising networks, and content websites, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. It has a number of advantages that are required for businesses of all sizes. It only requires a small investment and the companies are not charged for advertising on the search engine until someone clicks on the ad. The sales you desire can help decide the level of investment. PCC creates space for all on the World Wide Web but careful selection must be made in choosing the right keywords. The advertisement itself should be attractive and clear enough. In India as it is such a vast country with a variety of segments it is very important to choose your target market correctly. A sharp, analytical portrait of the target market will help immensely in planning of your marketing strategy. The best part of PCC is that you receive immediate results, there is no other investment, right after your ad is aired it generates sales by itself.
Doing business in India is quite different than doing business in the other countries around the world: It is a large country, with different climatic conditions in different regions, India has a variety of languages spoken in different states, a mix of cultures, and a different pattern of social, family and personal lifestyle. India as a market place is not confined to few metros and cities but spread across urban and rural areas, its Urban & Rural market offers altogether different challenge, with great potential and offers greater opportunity to global marketers. Therefore it is important to define market place (Opportunity, Reliability, Practicality), conduct market observation and scope using market chance & risk and through evaluation of your products and services for customers in India and make proper use of national or local marketing and customer specific information according to your needs. Conducting systematic search for your buyers and channel partners and looking for possible marketing or joint venture partners with those who know the workings of the country will be useful. Winning in the Indian markets focuses primarily on innovative business strategies and decision-making as it relates to India’s consumer markets so knowledge from local businesses will increase chances of success. Many international companies have in recent years successfully competed in the indian marketplace due to partnerships with local/national companies.
Other strategies could also be used such as the porter generic strategies which are strategies based on the dimensions of strategic scope and strategic strength. Strategic scope refers to the market penetration while strategic strength refers to the firm’s sustainable competitive advantage. This includes strategies like cost leadership, market segmentation and market penetration. Growth strategies could also be put to use. Even though there is a lot of vertical integration, India lacks horizontal integration and diversification. Promotional advertising also needs to be given adequate attention.
The Indian system with all its potential still has inherent difficulties and uncertainties regarding its functioning. Entering India’s marketplace requires a well-designed, thought-out and well-researched plan. But despite its political uncertainty, bureaucratic hassles, shortages of power and infrastructural deficiencies it is believed to be a good investment by overseas investors. India is encouraging the entrance of foreign players and has potential for overseas expansion. This country is expected to become one of the top three emerging economies meaning is potential for long term growth and not just short term profits.
PCC is advertising model which has taken the world by storm – it is used on search engines, advertising networks, and content websites, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. It has a number of advantages that are required for businesses of all sizes. It only requires a small investment and the companies are not charged for advertising on the search engine until someone clicks on the ad. The sales you desire can help decide the level of investment. PCC creates space for all on the World Wide Web but careful selection must be made in choosing the right keywords. The advertisement itself should be attractive and clear enough. In India as it is such a vast country with a variety of segments it is very important to choose your target market correctly. A sharp, analytical portrait of the target market will help immensely in planning of your marketing strategy. The best part of PCC is that you receive immediate results, there is no other investment, right after your ad is aired it generates sales by itself.
Doing business in India is quite different than doing business in the other countries around the world: It is a large country, with different climatic conditions in different regions, India has a variety of languages spoken in different states, a mix of cultures, and a different pattern of social, family and personal lifestyle. India as a market place is not confined to few metros and cities but spread across urban and rural areas, its Urban & Rural market offers altogether different challenge, with great potential and offers greater opportunity to global marketers. Therefore it is important to define market place (Opportunity, Reliability, Practicality), conduct market observation and scope using market chance & risk and through evaluation of your products and services for customers in India and make proper use of national or local marketing and customer specific information according to your needs. Conducting systematic search for your buyers and channel partners and looking for possible marketing or joint venture partners with those who know the workings of the country will be useful. Winning in the Indian markets focuses primarily on innovative business strategies and decision-making as it relates to India’s consumer markets so knowledge from local businesses will increase chances of success. Many international companies have in recent years successfully competed in the indian marketplace due to partnerships with local/national companies.
Other strategies could also be used such as the porter generic strategies which are strategies based on the dimensions of strategic scope and strategic strength. Strategic scope refers to the market penetration while strategic strength refers to the firm’s sustainable competitive advantage. This includes strategies like cost leadership, market segmentation and market penetration. Growth strategies could also be put to use. Even though there is a lot of vertical integration, India lacks horizontal integration and diversification. Promotional advertising also needs to be given adequate attention.
The Indian system with all its potential still has inherent difficulties and uncertainties regarding its functioning. Entering India’s marketplace requires a well-designed, thought-out and well-researched plan. But despite its political uncertainty, bureaucratic hassles, shortages of power and infrastructural deficiencies it is believed to be a good investment by overseas investors. India is encouraging the entrance of foreign players and has potential for overseas expansion. This country is expected to become one of the top three emerging economies meaning is potential for long term growth and not just short term profits.
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